One of the first and most important
things you need to do to establish your Internet Marketing
business is to build a list of subscribers. Your list is how you
keep in touch with the visitors to your web site. It is almost
impossible to bring a visitor to a sales page and expect them to
buy. Your list is your ultimate tool for nurturing a relationship
with your potential customers. Your list is literally the key to
your income. The bigger your list is the bigger your potential
income.
If your subscriber list is large it gives you the opportunity for
repeat sales to the same customer. When you have a new product
you don't have to start from the beginning you already have a
list of customers who you have established a bond of trust with
and who will be ready to consider buying any product that you are
endorsing.
A large subscriber list presents you with an almost limitless
list of opportunities. A large subscriber list will give you a
far greater chance of success in attracting joint-venture
partners.
How do you build your list? The surest way to attract new
subscribers is to offer them something of value. This is where
"content is king". When you attract a visitor to your web site
the first thing they should encounter is your squeeze page or
your opt-in page. On your squeeze page prominently display your
opt-in box above the fold. Never try to sell on your squeeze
page, instead offer a free gift, a subscription to a newsletter
or something of value that will give your visitor and incentive
to sign up. You are, in effect, traiding the free gift or givaway
for their email adderss.
If you are working in the Internet marketing sector this
collection of free books would be a strong inducment for someone
to sign up on your opt-in list. I have included a link so that
you can download this package and use it as you please. You have
the right to give away or even sell these books individualy or as
a package. Use them to build your subscriber list.
Use your creativity and your imagination to get customers to
opt-in to your list. In most cases when you have a customer on
your list you have a customer for life.
Try to find new ways to promote your mailing list. Put a
signature at the bottom of every e-mail you send linking to your
opt in page. Use your creativity and try to come up with ways
that are unique to you. Take a look around the net and see what
other people are doing to attract visitors. It is impossible to
overstress the importance of this. I have actually set up a
domain and an entire web site just for my opt-in page.
It is impossible to overstress how important it is that you that
you deliver what you promise on your opt-in page. Don't offer a
weekly or monthly newsletter if you are not prepared to deliver
it on time. If you offer a free gift make sure it is something of
true value to your subscriber. This is the all-important first
contact with your customer and this is where you begin to nurture
your relationship with them.
When your customer has signed up they should receive a thank you
page welcoming them to you your web site and giving them a link
to what ever you are offering on your opt-in page. Many people
look at the thank you page as a good place to begin the sales
process. In my mind that this is just a little bit early. Its
better that they receive your free offer and don't feel like you
are pressing them to buy something.
Once they are signed up and have received the thank you page you
should start out by sending an e-mail once a day for the first
week of their subscription and on this e-mail I offer another
free gift or linked to a free video or training course.
The free video is an excellent place to start your marketing
process. Provided your visitor with a series of videos or an
e-book that teaches them some needed skill. As a part of the
video demonstrate the use of tools needed to acquire the skill
that can only be obtained from you. You never need to try to sell
your customer on anything if you can demonstrate and makes them
want what you have to offer. Show them why they need what you are
selling. Do it subtly so that they do not feel like they are
being subjected to a sales pitch.
Treat the customers on your list as the very important people
they are. Build a relationship of trust with them and when they
trust you they will be ready to take your recommendations when
you endorse a new product.
